In the marketing world discussing your “WHY” is as common as a pumpkin spice latte on Oct 1st, thanks to this guy.  It’s the CORE of a brand. It’s how great leaders inspire action.

I believe that whether your a blogger, a business owner, a dog walker, a stay at home mom or a flight attendant, it’s SO important to know your WHY.

When you know your why, you can wake up every day inspired to do the work you love, feel fulfilled and most importantly that you have made a contribution to something greater than yourself!

What is Your Why?

I bet you can easily answer what you do and how you do it, but can you just as easily answer WHY you do it?

To put it simply “your why is the purpose, cause, or belief that inspires you.


How to Find Your Why

Simon Sinek, the founding father of finding your why, suggests crafting a “Why Statement.”

In this statement you want to clearly express your UNIQUE contribution and impact.

  • Impact= the difference you want to make in the world.
  • Contribution= the action that you take towards making your impact.

I’ll share an example using my WHY statement for BABESKILLS:

“to create a platform that provides women with the confidence to live authentically and pursue their passions, so that they can manifest their dream lives and learn to celebrate themselves everyday”   

  • My impact, or the difference I want to make in the world, is to help women easily manifest the life of their dreams while learning to enjoy the process.
  • My contribution is providing women with the confidence to live authentically and pursue their passions through the articles and content I share on BABESKILLS.

My why wakes me up every single morning.  I don’t do what I do for money. My why is not validated by Instagram likes or social media attention. I do what I do in the hopes of inspiring just ONE woman to take action toward designing their authentic, dream life.

How to Use Your Why

Now that you have your WHY statement you can use it every day to act with intention and purpose.  I suggest typing out your WHY statement and keeping it someplace highly visible, like a vision board.

Each time to go to make a decision, ask if it’s inline with your WHY.

Each time I write an article I ask myself:

  • Will this blog article motivate someone to interview for their dream job or create their dream business?
  • Will this travel vlog inspire someone to finally take that dream trip?
  • Will this #OOTD photo give someone outfit inspiration and confidence on a first date?
  • Will this organic beauty article better a woman’s life by saving her time AND making her beauty routine less toxic?

As you can see above, your WHY is usually not about you but rather how you can be of service to others.


I’d LOVE for you guys to share your WHY with me in a comment below!